This award is named in memory of longtime NC Tennis News editor and newspaper columnist, Grady Elmore. The award is presented annually to individual or media outlets in recognition of outstanding contributions to the coverage of tennis. Part-time or full-time reporter, writer, editor, etc. who provides extensive media support for the sport of tennis and its related activities. Criteria include coverage of USTA North Carolina programs and events, frequency and depth of coverage and overall involvement in the tennis field. Examples of coverage should be provided and may include newspapers, magazines, television, and radio.