6. Where will the book be promoted?
The foundation for your marketing strategy will be your platform. The basics of a solid author platform includes the following branding tools: profesional email account with a custom signature block, business cards, a website/blog designed to grow your mailing list, and social media account profiles that allow you to connect with target audience members while they are online.
The part of your marketing plan I want you to focus on now is what you will do after your platform branding tools are established. So read through the list of of key marketing strategies and choose the strategies that you think will work best for connecting your target audience members to you and your message.
(For right now your focus is on choosing the best outlets for reaching your target audience, wait until we focus on the budget to start limiting options based on finances.)